Mirren Business Development
Sharon Honjiyo
Director of Agency Growth Strategy
Sharon is Director of Agency Growth Strategy at Mirren. She brings senior experience for the agency and client-side. As head of brand marketing at Holland America, she ran their agency rosters and competitive reviews. In her agency tenure, she ran accounts, strategy and new business pitches. All combined, this brings tremendous insight to her training.
At Mirren, she empowers agency teams to become more proactive and strategic business partners. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work."
Sharon led account management and strategy at a number of agencies, including DDB, HL2 and Hornall Anderson Design. Prior to joining Mirren, she ran the brand marketing team at Holland America, a premium cruise line within Carnival Corporation – the world’s largest leisure travel company.
Originally from San Francisco, Sharon currently lives in Seattle with her husband.
This Speaker's Sessions
Navigating AI for Your Agency:
Showcase of the Best Apps, Agents & Tools
Feb 8, 2024 | 11:00 am
Moving at a crisp pace, this session will provide an overview of the AI solutions agencies are currently finding most useful. <br><br>With an eye toward overall impact and user-friendly implementation, we’ll cover the tools most contributing to the evolution of agency capabilities, client project delivery, and new business.