TODO: Apostrophes in names is currently causing an issue Paul Aaron – Mirren AI Conference: Feb 7, 2024
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Addition

Paul Aaron

Co-Founder
Paul Aaron is the Co-Founder of Addition, an AI research and development company building the future of brands. Addition works with marketing orgs like Prudential, Unlever, and Realtor.com and agencies like Droga5 to discover insights, generate content and build experiences using Generative AI. Prior to Co-Founding Addition Paul spent 15-years in the Ad Industry as a Digital Executive Producer, Digital Strategy Director, Partner, and Founder. During his career, he’s been at the forefront of technology innovation in advertising and marketing winning numerous Webby’s, AICP Next Awards, and a-half-dozen Cannes Lions including a Grand Prix.

This Speaker's Sessions

Meet Your New Synthetic Strategy & Creative Directors

Feb 7, 2024 | 3:00 pm
Paul will unveil how AI is not just a tool, but a transformative team member – and what this might mean for bold changes to agency dynamics.<p><p>The session will dive into:<ul> <li>The effective integration of AI in agency structures</li> <li>Navigating the balance of human strategy and creativity – with AI efficiency and effectiveness</li> <li>Strategies to incorporate synthetic “team members”</li></ul>Join us for a provocative session that will help prepare your agency for the coming shifts to agency structures.