Media.Monks
Michael Balarezo
Global VP, Enterprise Automation
Michael is a futurist and a software developer who is passionate about building value-aligned solutions within ad tech. Currently, he’s the Global VP of Enterprise Automation at Media.Monks where he leads the company’s Automation strategy and Engineering efforts to accelerate clients and Media.Monks into the next phase of their digital transformation journeys.
When he isn’t working, you’ll find him mountain biking on the trail, tinkering with all sorts of gadgets in the garage, or exploring new destinations with his family.
This Speaker's Sessions
Getting Your Agency Started with AI:
A Step-by-Step Guide
Feb 8, 2024 | 1:00 pm
Named Adweek’s AI Agency of the Year, Media.Monks has fully deployed generative AI across much of the agency – with the goal of streamlining back-end operations, enhancing front-end client delivery, and increasing margins.<br><br>With this in mind, we’ve brought in the thought leadership behind their deployment. Based on the agency’s learnings, step-by-step, this session will walk through how to begin leveraging AI to improve your operation. Importantly, you’ll learn how to set up an AI Counsel to institutionalize a thoughtful plan – including tools, systems, governance, and training.